In a few days all convenience shops throughout Ontario will begin selling cigarettes, Gangnam style. In February Canadian Tobacco and Global an Ontario cigarette retailer composed of 38 Korean-Canadian convenience store proprietors, will launch three cigarette brands, such as Gangnam, which company leader James Kang claims that it is not called after the mega-popular song by South Korean rapper Psy.
Although the popularity of “Gangnam Style” will potentially attract interest to the new smoking product, which is produced by a Canadian company Kang won’t identify, he underlines that even the song name comes from an upscale neighborhood in Seoul.
Amongst people familiarized with Korean culture, he claims, the name Gangnam would speak out loud in any case. But joining his wagon to Psy’s 1.27 billion YouTube page views doesn’t harm. “Gangnam Style by Psy is famous, however Gangnam (the local community) is well-known in Korea, as well,” Kang explained in an interview.
Kang states company representatives have taken into consideration almost 100 names for the three cigarette brands before deciding on “Midas,” “C38” and “Gangnam,” although he affirms the product isn’t focused on the Korean-Canadian community. “We completely focus on all the convenience outlets,” Kang stated, underlining that he plans to spread the innovative cigarette brands to 8,000 convenience shops across the region. Kang states the company was established two years ago, when he and other Korean-Canadian convenience store proprietors, disappointed about the quantity they were paying for tobacco products from Ontario’s tobacco vendors, created a tobacco wholesale company.
A news distribution marketing the introduction of the new cigarettes identifies them as “high quality products” striking the market after approximately 18 months of examining. Using appealing pop-cultural gadgets to sell cigarettes had an opposite effect in the past.
Back in the 1980s, best-selling Camel cigarettes depicted the mascot Joe Camel in all advertisements, however was later sued by anti-smoking supporters who suggested that Camel used a cartoon character to market their cigarettes among people too young to purchase them legally.
Camel ultimately resolved the dispute and completely stopped using the Joe Camel mascot.