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Marlboro Touch Comes in New Look

Friday, March 11th, 2016

new Marlboro pack
Within the continuous advancement of its Marlboro cigarette brand, Philip Morris has revealed a full upgrade for Marlboro Touch, earlier identified as Marlboro Gold Touch. The UK is the first market in the world to introduce Marlboro Touch – which currently depicts numerous quality improvements and a unique blue design.
Marlboro Touch currently delivers a soft touch package and strong filter, maintaining the look and feel with other styles from the Marlboro range.

The strong filter permits adult smokers a cleaner option to stub out their cigarette, along with adding a general sensation of quality, without affecting the taste. This newest rebrand comes after the advancement of Marlboro Red, Gold, Silver Blue, Ice Blast and White Menthol earlier in the year.

Marlboro has totally upgraded the Touch proposition, while keeping the 20 stick count, and providing an ‘affordable luxury’ price placing of £6.99. The mixture and taste of the product continues to be exactly the same. Marlboro Touch also keeps being accessible in price-marked and non-price-marked packages.

Managing Director for the UK and Ireland, Martin Inkster, mentioned: “The Marlboro Touch update satisfies adult smoker requirements by providing a premium quality cigarette brand, with 20 sticks, at a much more reasonably price. It also offers solid earnings for retailers from the really profitable low price segment. “With tax and competing price raises, this newest revolutionary update for the brand presents extraordinary value in each way.

Marlboro Touch is a really must-stock brand.” Philip Morris is investing in a considerable trade advertising campaign to suggest retailers of the improve to the Marlboro Touch design, the management of the £6.99 price and the revenue chances this product provides.
It will also be offering Cash & Carry and Wholesaler toolkits, which contain posters, branded floor mats and shelf barkers to deliver the brand front of mind with the retailer to motivate purchase. Marlboro Touch is currently going through strong momentum in the UK, having increased twofold the market share within the past three months, and is the speediest brand in the low category having increased volume by about 46% year on year.

Lucky Strike: Limited Edition Packs

Wednesday, May 7th, 2014

Lucky Strike Packs

While these packs were available, I would occasionally come across them as litter. Not cool, and definitely not how anybody hopes to see their work end up… But it’s always interesting when your work seems to come back and find you after it’s left your hands. Also, I thought they looked much more authentic this way, roughed up and used. So, I decided to take some pics and turn that into a personal project.

By Alberto Antón

Lucky Strike Packs

Lucky Strike Packs

Lucky Strike Packs

Explore New Kent

Monday, January 6th, 2014

New Kent
The brand is the property of British American Tobacco group. The brand is named after Herbert Kent, a former executive at Lorillard Tobacco Company.

New Kent

New Kent

New Kent

Camel cigarette packaging design

Friday, August 30th, 2013

Camel package Compared to current cigarette pack design, Camels artwork stand out as unspeakably exotic. It is possible the speculation about the naked man on the cigarette pack stems from the comparison of the ornate look of the Camels’ artwork to the austere and streamlined forms of other current brands. A pack of Camels, these days, looks far different from its neighbors in the cigarette rack at the store, but that wasn’t always the case. Other brands no longer on the marketplace also featured ornately overdrawn images.

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The Camel logo printed on each package is an American icon, part of the nation’s history since 1913. Notice the camel’s foreleg. There is a little man standing in the foreleg, looking to the right, his hand on his right hip, the elbow protruding to his side. His facial features are defined, as is his erect penis which protrudes in front of him. The Camel man in the foreleg turns out to be a dickie waver — quite a different image from that featured over so many years in Camel ads as the symbolic hero camped in the wilderness, a loner, a man free from the impediments and obligations of civilization.

Why name this brand of cigarettes after an exotic animal, the like of which most people in 1913 would not see with their own eyes during their lifetimes?

The brand came by its unusual name and romantic packaging due to that era’s mania for all things Egyptian. The camel and pyramids were pure Egypt and thus filled with mystery, but it wasn’t just the allure of faraway places which drew people in Victorian symbol, things Egyptian were inextricably linked to mortality. Such images were also linked to empire and power, especially since Napoleon’s sacking of the Nile. The pyramids had influenced entire schools of sepulchral and imperial design, so it’s not unreasonable they would influence a ground-breaking new brand of cigarettes.

More Info:

Camel Wikipedia
Joe Carnal
New Camel Cigarettes
Camel cigarette brand marketing

Winston XS – Modern Style

Tuesday, July 23rd, 2013

winston xs
Japan Tobacco International (JTI) is extending the line of Winston cigarettes on the Russian market with the new long-expected offer – Winston XS.

winston xs

The new product is represented by 2 flavours: Winston XS Blue and Winston XS Silver. The distribution of the new Winston XS cigarettes in sales outlets in Moscow and St. Petersburg starts from the first decade of November.

winston xs

In Russia, Winston is owned by Japan Tobacco Inc. (JTI). The product “Winston XS” is a superslim cigarette (as in extra-small). Winston XS uses the slogan “Xsence of me,” a word-play on “essence.” The ads for Winston XS are futuristic.
The launch of the new Winston XS will be supported by mass information campaign, which integrates both traditional (POS, printed editions, online promotion) and innovative methods of advertising technologies (BTL activities in the biggest business centres and points of sales).

Marlboro Country

Friday, March 22nd, 2013

Marlboro Country
Marlboro is a brand of cigarette.It is well known for its stand advertisements of the Marlboro cowboy. Nowadays its the bestseller-cigarette-brand all around the world. Philip Morris, a London-based cigarette producer, created a New York branch in 1903 to sell some of its cigarette brands, which include Marlboro too. By 1925 they made advertisement of Marlboro cigarettes as a lady’s cigarettes based on the ads slogan “Mild As May”.

The Marlboro cigarette brand was sold in this role until 1940 year when the Marlboro cigarette brand stumbled and was removed from the cigarette market for a while. In the 1945, three cigarette brands: Lucky Strike cigarettes, Camel cigarettes, and Chesterfield cigarettes showed up and established a company hold on the cigarette market. But, in the 1950s Marlboro cigarettes impressively came back. Marlboro cigarettes posted a new Marlboro man image in promotion and the sales soar up by 5000%.Marlboro Women

During the same time the journal published a series of articles about smoking Marlboro cigarettes. Philip Morris began a legacy of bold moves to meet market challenges by taking a virtually unknown woman’s cigarette and reintroducing it with a new masculine face and filter in the midst of the first lung cancer reports.

Philip Morris Cigarette Company and the other cigarette companies began to market filtered cigarettes. The new Marlboro cigarettes with a filtered tip were launched in the beginning of the 1955 year.

The brand is named after Great Marlborough Street, the location of its original London factory.

More Info:
Marlboro Country
Marlborocounty.sc.gov
www.cigarettespub.biz/marlboro
Marlboro Man




Smoke-Free Students Lifestyle, Bakersfield College

Friday, November 16th, 2012

disocunt kent cigsBakersfield College’s Mentoring and Peer Services, and the Student Health and Wellness Center will host the 37th annual Great American Smokeout on Nov. 15, argued Richard Heath, the Student Government Association treasurer and lead MAPS mentor. This is Heath’s second year participating in the Smokeout. “When we did it last year it was pretty very successful,” he said. “We brought out the tombstone and the coffin, and we had people donating cigarettes.” This year donating your cigarettes may win you a NOOK tablet reader.

You can get raffle tickets to win the NOOK by donating your cigarettes, or watching some of the cig educational screenings during the Smokeout. B-COUGH is also part of the Smokeout according to Nick Acosta, SGA general counsel and B-COUGH’s student chair. B-COUGH is coordinating with MAPS to help organize the event. “We want to see just how we’re going to reach people and encourage them to stop smoking tobacco,” Acosta argued.

“I think it’s going to be a great event. There will also be students filling out pledges to quit smoking. “We’re going to encourage people to stop smoking in a bunch of different ways as possible, and hopefully we’ll bring awareness to the smoking issue and help them stop smoking.” Tobacco Free Coalition of Kern County will have events in the Levan Center from 10 a.m. to 4 p.m. discussing various topics including cigarette-butt littering, second-hand smoke and other smoking control issues affecting Kern County residents. Heath said Kern County Mental Health and the Student Health and Wellness Center will conduct depression screenings in the three tents that will be on the grassy area in front of the library. He is encouraging students to take advantage of it.

Tawntannisha Thompson, BC’s liaison to the dean of students and coordinator for MAPS and BC Be Fit, said that November is fight depression month. She said that last month the students were given suicide literature and some had an initial screening, and that this is just a follow up to that. “Everything’s going to be under the tent,” Thompson said. “There will be popcorn and cotton candy.” BC Be Fit will be in one of the tents having a Zumba dance session to get people’s hearts pumping. Thompson wouldn’t let on about the surprises and other things happening in the tents. “They have to show up to find out what’s going on under the tent,” said Thompson. The coffin, the raffle, the screenings, “It’s all taking place under the tent.” Heath said that every time MAPS set up the tables on the campus they see between 200 to 300 students. Usually two or three students take his advice.