Altria has introduced several new tobacco products with the Marlboro smoking brand, very often with lower pricing for to try to keep the brand sales growing and allure smokers from its competitors, who also have fought that cigarette sales dropped with promotional prices. They include special tobacco blends of both menthol and non-menthol cigs. Among new brands are Marlboro Eighty-Threes, which Altria said updates Marlboro’s packs, and Marlboro Black in menthol and non-menthol new versions.
Altria is fighting for its tobacco market share as Americans purchase fewer cigs. The company’s tobacco products amount has fallen recently, but it has maintained its profit by raising cigarette prices.
The cigarette maker faces pressure in the current state economy from less-expensive smoking brands such as like Pall Mall from Reynolds American Inc. and Maverick from Lorillard Inc. Marlboro sold for an average of $5.71 per package during the first quarter, in comparison with an average of $4.23 per package for the cheapest smoking brand.
In the first quarter, the Marlboro smoking brand gained 0.1 point of tobacco market share in the first quarter to end with 42.3 per cent of the U.S. market despite a 3.4 per cent drop in the number of Marlboro-branded cigarettes sold. Altria’s overall cigarette amounts fell 2.6 per cent to 31.1 billion cigs, hurt by declines of premium tobacco products like Marlboro.
Altria and other cigarette companies also are looking for growth from cigarettes alternatives such as cigars, snuff and even chewing tobacco. So researchers will want to see how Altria’s Black & Mild cigars and Copenhagen and Skoal smokeless products, as well as Marlboro Snus, fulfill.