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TobaccoReviews

Cigarettes Tobacco Reviews and News

Archive for August, 2014

Re branding of Winston brand

Friday, August 22nd, 2014

A redesign of the Winston packaging poses a challenge to consumer brand loyalty.
The graphics on the package have been streamlined and stylized with blue colors and the cigarette has been enhanced with a gold stripe. It’s still too early to tell what, if any effect the re branding.
winston cigarettes new

winston cigarettes

Image by Simone De Iulii

Marlboro Gold Performance

Tuesday, August 5th, 2014

Marlboro Gold
Marlboro, the world’s number one cigarette brand, has launched the newest product in the Marlboro range – Marlboro Gold. Marlboro Gold is  low nicotine, tasteless cigarettes.

Marlboro Gold

Marlboro Gold

Marlboro Gold

Before it’s Gold, it’s Marlboro, defined by an established tradition of quality. The Gold family of Marlboro is progressive, delivering a smooth taste and refined smoking experience. In 2011 the Marlboro Gold family enjoyed an estimated global market share, excluding the U.S. and the People’s Republic of China, of 3.4%, driven by its main variant Marlboro Gold Original. By the end of the year, Gold Original had been rolled out in its new contemporary pack in 150 markets, representing over 95% of its global in-market sales volume. Shipment volume of the entire Gold family was up by 1.4% in 2011. This solid performance was largely driven by the innovative, slimmer diameter variants Marlboro Gold Touch and Fine Touch. Sold in over 45 markets by the end of 2011, sales of these two variants alone surged by over 50%.