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TobaccoReviews

Cigarettes Tobacco Reviews and News

Archive for March, 2014

L&M El Salvador

Tuesday, March 25th, 2014

L&M El Salvador
El Salvador is a small market for cigarettes which are all imported, either from Guatemala (PMI) or Honduras (BAT).  These two companies dominate sales in this 1.1 billion piece market, with other manufacturers taking only 0.5%.  The market has declined by almost 30% since 1990 although forecasts to 2022 suggest some growth in both absolute and per capita volumes: +5% and +2.7% respectively.

L&M El Salvador

L&M El Salvador

Marlboro 72s Aromatic

Monday, March 3rd, 2014

Marlboro 72s Aromatic
The client came to us with a new product – a stronger smelling “aromatic” tobacco. the task was to come up with multiple ways to market this new product. My concept was to package it as a “72” – a shorter cigarette, due to the more intense flavor.

Marlboro 72s Aromatic